The Big Branded Merchandise Survey 2019
Branded Merchandise Statistics for 2019
85% of people say they’ve bought an item of custom branded merchandise at some point.
(And, of those who haven’t, 43% told us they’d consider buying merchandise if their favourite brands, influencers or organisations started to offer it…)
The most commonly bought item of custom merchandise remains the t-shirt, with 87% of custom merchandise customers saying they’ve bought or worn one.
73% have bought or worn a hoodie or sweatshirt.
Over a quarter have bought a phone cover, around 1 in 5 say they’ve bought a custom towel, while around 1 in 10 have bought a framed print or canvas.
Vanity is the most common response! 73% of custom merch customers said they bought an item of merchandise simply because it looked cool.
A further 57% said they bought merchandise to publicly showcase or demonstrate a particular interest.
36% said they wanted to financially support a particular brand or artist.
And 29% said they felt like it made them part of a movement or family.
52% of people say they’ve only ever bought ‘officially licensed’ custom merchandise direct from the brand or influencer.
…but that means that 48% have bought unofficial merchandise at some point. A missed opportunity for brands and influencers!
Social reigns supreme, with around 48% saying they most commonly discover merchandise through a social media channel.
22% say they generally find their products in-store
19% cite search engines as their discovery channel of choice.
7% most commonly find out about new merchandise products by email, while 4% rely on third-party websites like RedBubble and Society6.
58% said it gave them a sense of satisfaction to know they were supporting their favourite brand or influencer.
Around 50% say that wearing merchandise makes us feel closer to the individual or brand we’re supporting.
32% say it helps us feel part of a movement or community.
And 42% said that people noticed and/or commented on the merchandise.
Around 9 in 10 of us say that we consciously think about the person or people we’re supporting when we wear or use our merch – in other words, every time we wear or use that item of merchandise, it’s an extra ‘touch point’ in our relationship with the brand or influencer we’re supporting. Sweet!
While 42% of customers say that the quality of the garment is the most important thing, they’re outnumbered by the 45% who believe it’s the creativity and design that matters most.
A further 10% consider price to be the most important factor, while 3% value great service and quick delivery highest.
Choosing the right print supplier and putting in time and effort to have great designs makes good sense then!
A whopping 89% of consumers say they’d like to see MORE merchandise from their favourite brands and influencers.
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METHODOLOGY: These statistics were generated from a sample of 317 randomly selected respondents, surveyed in November 2018. Respondents were asked a series of questions solely relating to branded merchandise and their experience as customers.
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